Guides & resources
Practical guides on centralising your product data and selling on every marketplace — without rebuilding the same product twenty times.
What is a PIM (Product Information Management)?
A PIM, or Product Information Management system, is the central repository where sellers store, enrich and manage product data before pushing it to every sales channel. Understanding what a PIM does, and where it stops, helps you build a commerce stack that actually holds together.
8 min read · Read → GuideMarketplace Feed Management: What It Is, Why It Fails, and How to Fix It
Selling on multiple marketplaces sounds straightforward until your product feeds start drifting out of sync, your stock figures lag by hours, and your team spends every Monday morning firefighting listing errors. This guide explains what marketplace feed management actually involves and how to get it right at scale.
8 min read · Read → GuideMarketplace data orchestration: one source of truth, every channel
Selling on Amazon, Cdiscount, your own store and a dozen more channels means the same product data has to be correct everywhere, at once. Here is why that breaks with spreadsheets and one-off connectors, and what an orchestration-first approach changes.
8 min read · Read → ComparisonWhere DOXAP fits in your commerce stack: a coverage matrix
Every commerce system covers a slice of the picture: the CMS runs the storefront, the PIM holds the catalog, the ERP owns stock and finance. The gaps appear between them. This matrix maps who covers what, capability by capability, and where DOXAP fits.
9 min read · Read →